Forty-one people under one ampersand.
An independent creative agency in London and Copenhagen, owned by the people who work here. Writers who read media plans, and buyers who sit in on the edit.
How it started.
In 2014 a creative director and a media buyer spent an hour arguing about a campaign one of them had written and the other had to sell. By the end of it they agreed on two things: the campaign was good, and they should never have been in different companies.
Six months later they had an office in Clerkenwell with one sign on the door. Twelve years on there are forty-one of us, the business belongs to the people who work in it, and the sign hasn’t changed. We keep to about twelve clients at a time, and never more than fifteen.
1.
FADE IN:
INT. MEETING ROOM, SOHO — NIGHT (2014)
A storyboard on the table. Two coffees, both cold.
ADAEZE OKAFOR (38) wrote the campaign. TOMAS QUIST (41) bought the media for it. They have been arguing for an hour.
TOMAS
It tested badly.
ADAEZE
You tested it on the wrong people.
A long pause. Tomas turns the storyboard round and looks at it properly for the first time.
TOMAS
Who would you have asked?
CUT TO:
INT. AN EMPTY OFFICE, CLERKENWELL — SIX MONTHS LATER
A signwriter paints an ampersand on the door.
Some of the forty-one.
Adaeze Okaforfounder, creative director Tomas Quistfounder, media Priya Ramanstrategy Jonas Lindqvistperformance Maeve Dunleavydesign Kwame Mensahcontent Ines Carvalhocopy Ruth Abernethygrowth Søren Holmpaid social, Copenhagen Lola Fernándezproduction Femi Adebayoplanning Astrid Nyberglettering, Copenhagen
And twenty-nine more, most of whom would rather you looked at the work.
House rules.
We put a number on it before we make it.
The media buyer is in the first meeting.
And the last one.
No free pitches.
A paid sprint instead, and you keep the work.
Nobody presents work they didn’t help make.
If it isn’t working by week three, we change it.
Then we tell you why.
We’ll tell you when we’re the wrong agency.
It has happened. It was the right call.
Jobs open now.
Everyone here is an owner after a year. Four-day weeks in August. Salaries are published inside the studio.
Paid media specialist
Remote. Buys search, social and programmatic at cost, and answers for every pound. Three years or more.
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