Things we think, written down.
Short essays from the studio about how marketing gets made, and how it could be made better. Two so far. We only publish when we have something to say.
The ampersand.
Why the idea and the media plan should be decided by the same people, and how the industry ended up splitting them.
Adaeze Okafor, September 2026Why we don’t pitch for free.
Free pitches waste everyone’s time and teach clients to buy the wrong thing. Here’s what we do instead.
Tomas Quist, June 2026